Pricing

Improperly priced products and services lead to lost business and income. Determining the proper price range requires analysis of multiple factors. Price optimization requires analyzing costs, demand, competition, and value. These analyses are often intricate and multi-faceted. Only by evaluating the appropriate pricing models can businesses be sure that they are optimizing prices according to their current or desired demand. Incorrectly raising or dropping prices can adversely affect either demand or profit. Price elasticity is the thing to look at here, measuring the change in consumption of a product with relation to its change in price.

Sea Cliff has a wealth of experience in helping companies to price their services properly. In addition to providing the above analyses, we help determine a product mix pricing strategy for companies that offer multiple products and services. The best pricing strategy in these cases often requires mixing elements of well-known strategies, such as Product Line Pricing, Optional Product Pricing, Captive Product Pricing, By-Product Pricing, and Product Bundle Pricing. Each strategy has its pros and cons and every company's requirements are unique. Sea Cliff's experienced team helps work out which is the best combination for your specific company.